Xiaomi and India are in full honeymoon. The Chinese manufacturer is about to open the first stores in the country with more than 1 billion customers and plans to inaugurate a total of 100 units by the end of the year. The novelty is that according to Kumar Jain, vice president of the brand, said he was very anxious about the first Mi Home, as they are called the company’s physical stores, but that the company will continue to invest in his store.
He further stated that Xiaomi products are intended sell smartphones “for masses”. A good pretense, is not it?
Despite being considered “operated by the company,” Mi Home Xiaomi, based in Bengaluru, is currently being administered as a franchise, and although the firm has already applied for a retail license, it is currently unclear how long it will take to apply to be released by the government.
Xiaomi announced Manu Kumar Jain as a substitute for Brazilian Hugo Barra, who held the company’s global vice-presidency until mid-January and was hired by Facebook. Kumar joined Xiaomi in 2014 after years as manager of the Jabong e-commerce and has since been moving to increasingly high positions. The strategy of putting the Indian in the post is strategic to understand and conquer the voluminous Indian market, coveted by Apple.
Data released by market analyst firm Strategy Analytics revealed that this year, Xiaomi has become the most desired brand by Android users in India. This is due to the price of products and quality praised, especially the Redmi 4 and Redmi 4 Prime models.