Apple and Samsung: Opponents from China are already sitting in the neck. Losses for Apple: Compared to the previous year, the US Company has to be content with falling iPhone market shares. While Samsung is stagnating at a high level, Chinese manufacturers are picking up hard.
In the first quarter of 2017, Apple sold a total of 51.6 million iPhones and thus about 400,000 devices more than between January and March 2016. Nevertheless, the market share of Apple decreased from 15.4 in the first quarter 2016 to 14.9 per cent now. What initially seems paradoxical is easy to explain: While Apple’s iPhone sales have slightly increased, but the increase was less than the growth in the smartphone market as a whole.
It looks similar to industry leader Samsung: The South Korean Company sold 79.2 million smartphones in the past three months – exactly as in Q1 / 2016 a year before. The market share of the Group nevertheless declined from 23.8 percent to 22.8 percent. Whether the Galaxy S8 and Galaxy S8 Plus, today celebrate their official sales start to fuel Samsung’s sales figures, will show the second quarter of 2017.
Chinese manufacturers win: Apple and Samsung
The big winners of Apple and Samsung stagnation are Chinese manufacturers, especially Huawei. If Huawei sold 28.1 million smartphones in the first quarter of 2016, it was already 34.2 million units a year later. As a result, the market share climbed from 8.4 percent to 9.8 percent.
Oppo was similarly successful and in Q1 / 2017 it was able to expand its market share from 5.9 percent in the previous year’s period to currently 7.4 per cent. Overall, the company brought 25.6 million smartphones among the people – 5.9 million devices more than a year earlier.
According to Huawei and Oppo Vivo again secured a Chinese company place 5 of the world’s largest smartphone manufacturers. Vivo sold 18.1 million smartphones between January and March 2017, which resulted in a market share of 5.2 percent. In the previous year, the manufacturer still had 14.6 million units sold and a market share of 4.4 percent.