Microsoft emphasizes these days again and again that the Microsoft: Cell Phone as we know it today has no future. A quite daring forecast.
A few days ago, Microsoft CEO Satya Nadella announced that you will not continue working on Windows Phones. The head of Microsoft: Cell Phone stressed that one would not come with a usual “Phone” on the market, but this category has not yet given up. You are currently looking for the “next big thing”.
Microsoft: Cell Phone is soon dead
Alex Kipman, the founder of HoloLens, has made an even clearer statement in an interview with Bloomberg. The “phone” is dead, so Kipman, the people have not realized it yet. It is convinced (surprise!) That gadgets like HoloLens (mixed reality) are the future in this area.
I like it when companies are philosophizing about the distant future and perhaps Kipman is right too. But this is a long-term strategy and in the coming 3-4 years, the smartphone will not be replaced. With such a provocative statement, Microsoft wants to distract the current state. The company has no * mobile strategy for the next 1-2 years.
You have made wrong decisions with the smartphones and wearables and instead of learning from the mistakes you are now facing and look at what comes after the smartphone. Such a change can take many years if it ever comes. Good quarterly figures back and forth, Microsoft has made some decisions in recent years that were very risky.
* You already have a strategy, namely good Microsoft apps for Android and iOS. This statement concerns a separate OS and Microsoft hardware.